Don’t be spooked by iOS15…
I get it, you’re probably still trying to come to terms with the iOS14 updates you have surely heard about by now… and here I am talking about iOS15. Don’t worry, this blog explains the iOS14 update and the iOS15 updates, as well as practical steps you can take to ensure your paid advertising is […]
Facebook Ads | Frequently Asked Questions
Over the years, I have been asked a lot of questions about Facebook & Instagram ads, so here are just a few of them. I hope they are helpful. How much do I need to spend on Facebook Ads? A minimum of £10 per day, per audience. If you are running retargeting ads, you will […]
Facebook & Instagram ads at Christmas: Top tips to save you money during an expensive season
If, like me, you’ve seen mince pies on sale in the supermarket and thought “Nooooo… way too early!”, you might think you don’t need to start planning your Christmas ads for a while yet. Sadly, that’s not the case. The Christmas season brings huge opportunities to small businesses – but it’s not without its challenges. […]
Results, results, results!
As we are almost in Q4, I thought I would put a blog together to showcase some of my clients’ Facebook ad results so far in 2021 and explain how I optimise to reduce their cost per lead. All my current clients now are in the home improvements sector and range from driveway specialists to […]
Are Facebook Ads Broken?
A question I have been asked a few times recently, and my answer is… not quite! However, there are a few things up in the air at the moment following the iOs14 shake-up earlier in the year. what do you need to know? Apple’s new iOS14 device updates mean anyone using an iOS14 device will […]
How to write Facebook ad copy that converts
Every day we’re bombarded with hundreds of advertising messages on our favourite social media platforms. For example, have you noticed that as you scroll down your Facebook feed every third post is an ad? As consumers, we’ve become good at muting the noise online and focussing on just the bits we want to see. And […]
Facebook or Google ads? Which is best for your business?
Is Facebook or Google Ads better for your business? Here I talk about the pro’s and con’s of both.
6 Things To Think About Before You Choose A Facebook Ads Manager
Thinking of hiring a Facebook and Instagram Ads Manager? Here’s 6 things to consider before signing that dotted line.
5 Things You Should Do Before Running Facebook Ads
1. Ensure Your Pixel Is Set Up A Facebook pixel is a piece of code which sits on your website and collects data of your website visitors. It is important to set this up as soon as possible, even if running Facebook Ads is not on your radar right now. The more data your pixel […]
How To Add A Facebook Pixel To Your Website
Everything you need to install a Facebook pixel to your website. FREE Instant Download.