Are Facebook Ads Broken?

Are you facebook ads broken

A question I have been asked a few times recently, and my answer is… not quite! However, there are a few things up in the air at the moment following the iOs14 shake-up earlier in the year. what do you need to know? Apple’s new iOS14 device updates mean anyone using an iOS14 device will […]

How to write Facebook ad copy that converts

Facebook Advertising

Every day we’re bombarded with hundreds of advertising messages on our favourite social media platforms. For example, have you noticed that as you scroll down your Facebook feed every third post is an ad? As consumers, we’ve become good at muting the noise online and focussing on just the bits we want to see. And […]

5 Things You Should Do Before Running Facebook Ads

How to run Facebook Ads

1. Ensure Your Pixel Is Set Up A Facebook pixel is a piece of code which sits on your website and collects data of your website visitors. It is important to set this up as soon as possible, even if running Facebook Ads is not on your radar right now. The more data your pixel […]

Understanding Facebook Ad Audiences

What sizes should my Facebook Audiences be?⁠ ⁠ This depends on 1. Your objective and 2. Whether you are targeting a cold or warm audience. ⁠ ⁠ Engagement Objective  Over 10,000 but can be smaller if you are a targeting a warm audience (people who have already engaged with your business) This could be your […]

How Can I Bring My Facebook Ads Cost Down?

Ways to lower your facebook ads cost

With Facebook recently updating its algorithm to make it even more difficult for businesses to reach their audience organically, more and more companies are turning to Facebook Ads. The problem with this is not many companies know how to use Facebook Advertising to it’s full potential, causing them to waste their marketing budget and not […]

How To Set Up Business Manager For Your Facebook Ads

Set Up Business Manager For Your Facebook Ads

Boosting posts is a short-term strategy and is only good for ‘social proofing’ your posts. Boosted posts have become so saturated the algorithm will devalue your Ad more than anything. Using Business Manager allows you to create more targeted campaigns, build out ongoing ad funnels as well as control your audience, tracking and testing much […]

2020 Digital Marketing Predictions

Digital Marketing Predictions

It’s that time of year again, when all the children are getting excited for the big man and on their best behavior, the adults are ferociously wrapping presents and longing for their last day at work and us Marketeers are putting together some marketing predictions for the year to come. With that being said, I […]

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