Understanding Facebook Ad Audiences
What sizes should my Facebook Audiences be? This depends on 1. Your objective and 2. Whether you are targeting a cold or warm audience. Engagement Objective Over 10,000 but can be smaller if you are a targeting a warm audience (people who have already engaged with your business) This could be your […]
How Can I Bring My Facebook Ads Cost Down?
With Facebook recently updating its algorithm to make it even more difficult for businesses to reach their audience organically, more and more companies are turning to Facebook Ads. The problem with this is not many companies know how to use Facebook Advertising to it’s full potential, causing them to waste their marketing budget and not […]
How To Set Up Business Manager For Your Facebook Ads
Boosting posts is a short-term strategy and is only good for ‘social proofing’ your posts. Boosted posts have become so saturated the algorithm will devalue your Ad more than anything. Using Business Manager allows you to create more targeted campaigns, build out ongoing ad funnels as well as control your audience, tracking and testing much […]
2020 Digital Marketing Predictions
It’s that time of year again, when all the children are getting excited for the big man and on their best behavior, the adults are ferociously wrapping presents and longing for their last day at work and us Marketeers are putting together some marketing predictions for the year to come. With that being said, I […]
Why Your Facebook Ads Might Not Be Working
Whether your goal is brand awareness, lead generation or website traffic, with 1.32 billion active daily users, Facebook should be a sizeable part of your marketing strategy. Don’t think your customers are on Facebook? Facebook is the most popular network worldwide and over 50 million businesses use Facebook pages, if you get your targeting correct, I […]
Why Paid Social Is a Must for Your Marketing Budget
Many businesses love the fact that social media is free, and yes, it’s great that it is, but in more recent years, Facebook have cracked down on the way businesses market to its users. Making it much harder through organic posts. As of March 2019, Social Media platform, Facebook, announced they have over 2.38 billion […]