Meta Ads, Google Ads & Content Management
Premier Electrical Renewables
The overall objective for this client was to drive leads for EV Charging installations, and grow from being a ‘one-man-band’
We focused heavily on reel ads and used an enticing offer to all new customers.
We niched down on Google keywords, ensuring we were only paying for ‘in-market’ keywords and not EV Charging purchasers or DIY installations.
In 1 month, we generated 137 website form submissions from Google, and 13 direct phone calls. 29 Website form submissions from Meta ads, 45 on-facebook lead forms submitted. This client also had 19 direct facebook message leads in April.
Total marketing leads generated in April: 243 leads
Data shown between 1st April – 30th April 2024
Facebook & Instagram Ads Management
Bristol Kitchen Makeovers
BKM joined KW Marketing recently and, so far, has seen some fantastic results. BKM used a previous agency to run their ads, who didn’t generate the quantity or quality of leads they were expecting.
We wanted to focus the strategy on high-intent website leads, rather than use on-Facebook lead forms.
In the first 3 months, we have generated 191 direct website leads from Meta ads, and reached almost 300,000 people in our clients’ target area.
As part of the lead generation strategy, we are also running a reach campaign, to build our clients’ local brand awareness. In the first 3 months, we have reached almost 300,000 people in our clients’ target area.
Data shown between 1st Jan 2024 and 1st May 2024.
Facebook & Instagram Ads
The Paving People
The overall objective for this client was to drive on-Facebook leads, which can be automatically sent to the sales team.
We focused heavily on reel only placements for this client, as they had some good before & after transition video.
We also ran a middle of funnel campaign, to drive leads from those who have already engaged my clients’ business.
Data shown between 1st May – 16th May 2023 with a total of 89 leads, plus an additional 34 direct leads sent from Facebook messenger.
These leads have a potential value between £3000-£8000.
Facebook & Instagram Ads Management
Nu-Look Conservatory Roof Solutions Ltd
Nu-Look joined KW Marketing recently, and so far, have seen some fantastic results. Nu-Look used a previous agency to run their ads, who didn’t generate the quantity or quality of leads they were expecting.
In 16 days, we generated 97 direct website leads, with each lead having a potential value of £10,000.
In addition, we also drove over 20 Facebook & Instagram message leads.
As part of the lead generation strategy, we are also running PPE (post engagement) campaigns to drive likes, comments & shares, which are then pulled into the conversion campaigns, to help with social proof.
Data shown between 1st May – 16th May 2023
Facebook, Twitter & Instagram Growth
Wetherby Racecourse & Conference Centre
The overall objective for this client was to increase the engagement metrics, along with attract a younger audience to their racecourse.
The social media strategy had a big emphasis on reels and UGC (User generated content).
Examples include month 1 analytics (October 2022), as well as revenue generated in Month 1 from social media channels we manage.
Facebook & Instagram Ads Management
Easigrass Ltd
I was appointed to support London HQ to increase inbound leads via Facebook & Instagram. We focused on reels with this and in Month 1, had over 333 leads
Example shows a 171.8% increase in engaged users, over 119,521 reached and 333 leads from Facebook and Instagram ads in Month 1.
Facebook & Instagram Ads Management
AuBen UK
Lead Generation & Brand Awareness through targeted Facebook Ad funnels.
Screen shows month 2 of ad campaign, 97 leads. Each lead is worth between £2,800-£10,400.
Facebook Ads & Content Management
Glass Solutions
This client came to me after spending £1000’s on boosted posts and not seeing the results. We created a strategy for targeted ad campaigns via Ads Manager & ongoing content creation and organic growth management.
Facebook Ads Management
Cleveland Driveways
Lead Generation through targeted Facebook Ad funnels. Ad spend of £1000 per month. Each lead is worth between £4000-£7000. Average daily leads around 4-5.
Facebook Ads Management
An screenshot of a clients’ lead generation campaign over a 2 day period.
Facebook & Instagram Ads Management
Mini Music Makers
Objective: Increase audience & video views within 3 month strategic campaign.
We’ve been working with Kelly since November and couldn’t have found a more perfect match for our business. Kelly’s passion for her work and expertise were clear from the start. Her initial research of the music classes and resources we create was really thorough, giving her the understanding and insight to our business she needed to help us reach new audiences. She goes above and beyond, providing insightful and thoughtful feedback for the social media content we create. She is always happy to pick up the phone and explain something ad-related if I don’t understand it, and is clear, patient and unpatronising. As well as all this Kelly is a joy to work with as she is so upbeat and positive! I couldn’t recommend her more
Facebook & Instagram Ads Management
Concrete Imprint Driveways
Objective: Increase on-Facebook leads via strategic local campaign.
Kelly has only been managing our social media for almost 2 years now and is a vital part of our lead generation strategy. We are generating the majority of our leads through Facebook Ads now. Kelly is easy to deal, very knowledgeable and I trust her to take full control of our company’s social marketing
4 x Lead Generation Results
Various Clients
The average leads for these particular campaigns are worth between £4000-£20,000. That’s a whopping return on ad investment right there!
Organic Social Media Management
Increase this brands engagement metrics through Facebook and Instagram Content creation and community management.
Social Media Management & Facebook Ads
Swish Home Improvements
Objective: Full Social Media Strategy including organic engagement and social media ads to generate leads with an average order value of £3500.
Facebook & Instagram Ads Management & SMM
Garden Hideouts
Implement effective lead generation campaigns and manage social media growth.
Each lead averages £30,000-£60,000.
Instagram Management & Content Creation
Bean Loved, Skipton
Content Creation, pro-active and reactive engagement plus community management. Increase engagement metrics and footfall into the premises.
Social Media Management & Content Creation
Knaresborough Kitchens
Create a 6 month social media strategy and implement this through dedicated organic social media campaigns on Facebook and Instagram.
Social Media Management & Facebook Ads
Tania Taylor Mentor
Objective: 4-week Facebook & Instagram Ads campaign to generate sign-ups to Tania’s upcoming challenge.
I have just signed up to work with Kelly for several months after our first time working together. Kelly really knows her stuff! I’ve had some training on fb ads but in nowhere near as much detail as Kelly gets you considering and tracking. There is sooo much you can do with ads to target the right audience for you. I felt fully involved the whole time and in total she generated almost 200 leads into my subscription. I highly recommend!
Social Media Strategy & Training
Surrendered Minds
Create a 12 month social media strategy and provide training for all aspects including Facebook Ads Training, community management and content creation.
Press Coverage
Recruitment Agency
Successful PR across a variety of industry media. Liaising with editors and journalists to feature in their publications as the industry expert.
Social Media Management
Recruit4vets Ltd
Maximise results using an effective, dedicated organic social media strategy targeted veterinary professionals.
Having worked closely, I’ve been consistently impressed by her creativity, drive, work ethic and commercial sense. Every marketing project has to have a return on investment case! Her work has undoubtedly led to consolidating our market leading position in Veterinary recruitment.
Recruitment Website Development
Aurora Search Consultants
Design & develop a functionality website with job search facility for both clients and candidates to search with a range of critirea.
Google Ads Management
TCM Draincare Ltd
To impliment an effective Google Ads campaign to increase sales and reduce cost per lead.
Since Yorkshire marketing took control of all our marketing needs there has been nothing but dedication and effective communication, we are delighted with the personable service that we have received through Kelly. We would highly recommend.
