Top 5 reasons your Facebook ads are not performing
Ever wondered why your Facebook Ads are not performing as well as you’d hope. Well today I have put together my top 5 reasons why they are not performing. Let’s start with number 1 – Poor Targeting. Even with Meta telling us to “go broad” – there needs to be an element of targeting, to […]
What is a social media manager and how can they help you grow your business?
Are you finding the social media side of your business overwhelming? Maybe dealing with busy platforms is eating into your valuable time, or perhaps you don’t have a social presence yet and are feeling overwhelmed at the thought of getting started. Either way, a social media manager can help you. While bigger businesses tend to […]
Home Improvements Are Going Nowhere!
With interest rates spiking and widespread materials shortages, does it make financial sense to spend on home improvements right now? According to research by Rated People, nearly two-thirds of trades say that 2021 was their busiest year ever. Its annual Home Improvement Trends Report for 2022 says that building work was already in high demand […]
New Social Media Updates (Dec 2022)
LinkedIn rolls out new metrics for creators These new updates include improved analytics, new profile video tools and a subscriber boll for update notifications. You will now be able to see more analytics and analyse your best performing LinkedIn posts, with both impressions and engagement. So, make sure you have creator mode turned ON. More […]
Why I don’t listen to Facebook (Meta) ad recommendations… (if I want results!)
Ever opened your ad account and hounded by a tonne of recommendations to improve your campaign results? Here’s my advice… take them all with a pinch of salt. Manual testing is, and always has been the best way to improve your campaigns and ensuring you get the most out of your budget. Here’s some REAL […]
New options added to Facebook Lead Gen Forms (to improve lead quality)
Meta has recently announced several new features to improve lead gen ad quality, and one of those features is Lead Filtering.
Facebook ads… what’s working right now?
As with most social media channels things are always changing and new features are being rolled out (every day, if we’re talking Instagram!) It is my job as an Ads Manager to ensure I am up to date with what’s new, what’s working and what isn’t. Today, I want to share these with you. Lookalike […]
Is it time to ditch the Facebook boost button?
Are you boosting posts on Facebook and Instagram but wondering where all your money’s going? Maybe you’d like to run ‘proper ads’ but are worried you don’t have the budget? It used to be that the boost button was just about the best possible way to waste a ton of money on Facebook. But, these […]
Questions you should be asking YOURSELF before planning Facebook and Instagram ads…
It’s easy to get sucked in to the excitement of creating a Facebook ad (don’t worry – I still get excited too!)… but it’s important to take a step back and ask yourself these questions before publishing your campaigns. What is the objective? Are you wanting more eyes on your content, or are you wanting […]
Facebook Ads giving you nightmares this Halloween?
Don’t worry, Facebook ads are always a different ball game this time of year, even more so in 2021, with the additional changes around Apple’s iOS updates. So today I am answering all these issues, that could be giving you nightmares this Halloween. So, let’s start with the facts… From September/October, ads costs will increase […]