5 content ideas for your home improvement business
“Content” is a word that gets thrown around a lot, but what does it actually mean for your home improvement business? Simply put, content is anything you post that engages your audience, builds your brand, and drives potential customers to take action. But not all content is created equal, and finding the right mix can […]
What is Social Media SEO?
Social Media SEO is the practice of using your social media platforms to improve your website’s visibility on search engines like Google. While social media activity itself doesn’t directly affect search rankings, it plays a key role in supporting your SEO efforts. Here’s how: How to Maximise Your Social Media SEO: Aside from supporting your […]
6 Black Friday Promotion Ideas for Local Service Businesses
Black Friday isn’t just for retailers! Service-based businesses can also take advantage of the holiday shopping frenzy to attract new customers and boost sales. After 15 years of helping service-based businesses find success from their social media marketing, I have put together 5 of the very best Black Friday promotions which have worked in the […]
Google Local Services Ads Vs Google PPC Ads
Google Local Services Ads (LSA) are paid ads that help local service-based businesses generate leads directly through phone calls and message requests. They appear at the top of Google, only for people searching for your service. Local Services Ads display your company name, reviews, ratings, city, phone number, opening hours and more. Here’s an example […]
Stand Out this Holiday Season: Maximise Your Facebook Ads Amidst Big Brand Competition
With Black Friday, Cyber Monday, and the holiday season right around the corner, I understand the challenges that small businesses like yours face when competing with big brands with massive budgets. However, I firmly believe that with the right strategies, dedication, and a touch of creativity, you can make a significant impact and drive impressive […]
Autumn Content Ideas for Home Improvement Companies
As the leaves start to change this Autumn and the air becomes crisp, it’s the perfect time for home improvement companies to discuss the benefits of home improvements and making a home more energy efficient. As a social media manager for home improvement and construction companies, I want to share some of my tips on […]
Fallen out of love with Instagram? Get ready to be smitten
Do you sometimes feel overwhelmed by Instagram? Stuck worrying about what to post next and how to keep the momentum going? Trust me, you’re not alone. But by following this one simple mindset shift, you’ll change how you think about Instagram and fall back in love with your grid all over again. Ready for the […]
What is a social media manager and how can they help you grow your business?
Are you finding the social media side of your business overwhelming? Maybe dealing with busy platforms is eating into your valuable time, or perhaps you don’t have a social presence yet and are feeling overwhelmed at the thought of getting started. Either way, a social media manager can help you. While bigger businesses tend to […]
The importance of Social Media Engagement
Today I want to talk to you about the importance of social media engagement and the effect it can have on your brand. If you don’t already do engagement on your social platforms, then now’s the time to start. Firstly, let’s talk the algorithm, social media engagement plays a huge part of how the algorithm […]
What is Google analytics and why do you need it… 🤔
Firstly, let’s talk about Google Analytics as it is now… 📈 Universal Analytics 📈 A free tool that allows you to analyse and understand how your website performs with what actions your customers do (or don’t do!) on your website. It can be used to track the number of visitors to a website, the number […]
