The problem with social media (and how to fix it)

Problem with social media

Does managing social media for your business make your head spin? Do you feel under constant pressure to pump out ‘quality’ content five times a week across three different platforms? STOP! It doesn’t need to be like that. And I’m here to help. In this blog I’ve outlined the three most common problems I see […]

Content Strategy Vs Content Planning

Content Strategy Vs Content Planning

Okay, so you have probably heard the term “strategy” a lot, but what does it really mean for you and your business? This week, across my Instagram and emails, I am talking all things strategy. Why we need one and how to create one. In this blog, I am talking specifically about the difference between […]

5 steps to grow your Instagram account

5 steps to grow your Instagram

If there’s one thing we know about social media, it’s that it never sits still. Sometimes it feels like hardly a week goes by without one of the platforms announcing a new feature or update. And I know it can be hard to keep up. Instagram, for example, recently revealed lots of interesting information about […]

Understanding the Instagram algorithm (and how to make it work for you)

Understanding the instagram algorithm

You’ve probably heard the word ‘algorithm’ bandied around a lot on social media. But what does it actually mean? In this blog I’ll explain what an algorithm is, how it works and how you can use it to strengthen your content strategy. What is an algorithm? Simply put, an algorithm is a set of rules […]

5 Social Media Mistakes Your Construction Company Is Probably Making

Social Media Marketing Mistakes

1. Selling your services far too much! C’mon, let’s be real here – no one wants to be sold to. So why do I see so many construction companies and trades sell so much? Think of it like this, would you attend a networking event, walk up to someone, not say hello and shout “We […]

Why you need to be consistent with your social media

Social Media Marketing

We’re often told that ‘consistency is key’ when it comes to managing our social media channels. But what does that actually mean?  Well, for a busy business owner like you, consistency means showing up in a way that makes it easy for followers to find and engage with you. Let’s dig a little deeper… Why is […]

How To Perfect Your Hashtag Strategy

Hashtag Research

When it comes to hashtags, bigger is not always better. Here I will talk you through how to create the perfect bank of hashtags to use on your Instagram posts.