Social Media SEO is the practice of using your social media platforms to improve your website’s visibility on search engines like Google. While social media activity itself doesn’t directly affect search rankings, it plays a key role in supporting your SEO efforts.
Here’s how:
- More Traffic: Sharing content on social media can drive more visitors to your website, which signals to search engines that your content is valuable.
- Profiles in Search Results: Your social media profiles can appear in search results, so optimising them with the right keywords and information boosts your overall visibility.
- Content Sharing: The more your social media content is shared and engaged with, the better chance it has of being indexed by search engines, giving your brand extra exposure.
How to Maximise Your Social Media SEO:
- Optimise Your Profiles: Ensure your social profiles have relevant keywords, a clear business description, and consistent branding across all platforms.
- Post Regularly with Keywords: Incorporate relevant keywords in your social media posts to increase the chances of being picked up by search engines.
- Encourage Engagement: Ask your audience to like, share, or comment on your posts. Increased engagement leads to higher visibility and more traffic to your website.
- Share Quality Content: Share blog posts, articles, and media that link back to your website, helping boost your site’s authority and SEO.
Aside from supporting your visibility on Google, Social Media is also becoming a search engine in its’ own right.
“96% of Homeowners say they take to Social Media to research a company before committing to their services.”
More and more people are using social media as a ‘search tool’ for local businesses.

Image source: WebFX
AI is changing search as we know it.
Here are a few ways you can use Social Media SEO in your social marketing.
Facebook SEO
You can appear in search results on social media, including your page, your groups and even your posts.
When creating social media content, it’s important to include some of your keywords so the algorithm can show your content when someone searches for, for example, “painter in London.”
You can also be found in Reels, Videos, Photos, Places and Events.
Instagram SEO
By using Social SEO, your ideal customers can see you in the Explore feed and search results on Instagram.
As with Facebook, more people are using Instagram as a search tool to find local businesses and key services and products.
Hashtags can still be useful; but keywords are more important.
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