“Content” is a word that gets thrown around a lot, but what does it actually mean for your home improvement business? Simply put, content is anything you post that engages your audience, builds your brand, and drives potential customers to take action.
But not all content is created equal, and finding the right mix can make all the difference in attracting the right clients.
To help you get started, here are 5 simple content ideas that will showcase your expertise and keep your audience engaged
Before and After
We all love a glow-up. When we see a home transformed, it inspires us to want to do the same. Sharing side-by-side images of your work builds trust in your abilities. Remember that seeing is believing.
Client Reviews
Done a great job? Ask the client to leave you a review.
They can be done publicly on Facebook or Google, and you can also repurpose their words in a social post.
Happy customers singing your praises adds credibility to your talents. Even better, if they have social media accounts get them to tag you or collab with you.
Behind-The-Scenes
People buy from people. Showing of you and your team hard at work makes you real. You can share images or videos of the team, preparations, tools or planning.
Behind-the-scenes also allows the customer to imagine how their project would be from start to finish, and what to expect whilst you and your team are onsite.
Expertise
Position yourself as an expert by sharing quick home improvement tips.
This helps your audience feel like they’re getting useful information and gives more people a reason to follow you.
Many people worry about giving information for free, but let’s be honest, most people seek out home improvement services because they simple don’t have the knowledge, expertise or time to carry out a full renovation project – not to mention where to start with getting the required materials!
Don’t be afraid to share useful, helpful tips to your audience.
FAQ’s
Frequently asked questions about your trade are valuable content.
If someone is asking, then you can bet that others are interested in the answer too.
Run a series of most-asked questions such as “How long will the job take?” or “What colour options do you have?” You could use a post or even film yourself answering them if you are comfortable.
Need more guidance on content ideas?
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