Black Friday isn’t just for retailers! Service-based businesses can also take advantage of the holiday shopping frenzy to attract new customers and boost sales.
After 15 years of helping service-based businesses find success from their social media marketing, I have put together 5 of the very best Black Friday promotions which have worked in the past.
1. Discounts on Services
Offer special Black Friday discounts on your services.
Regardless of what service you offer, a percentage discount or a fixed discount amount can be a powerful incentive for new and existing customers.
For example: 20% OFF all quotes if booked between X date and X date. Make sure potential customers know this doesn’t have to be when the work is completed, but quotes must be approved within that time frame to get the discount.
The “when” the work is completed depends on your availability and lead times.
2. Service Bundles
Create value-packed service bundles by combining related services or different service tiers into attractive packages that customers can’t resist.
For instance, if you are a windows and doors company, customers can get a discount on a composite door with every window installation. This encourages customers to invest in multiple services, increasing the overall sale.
Another example could be you are a driveway company; you could offer customers a lower-priced package if they choose to book their driveway and patio in with you.
3. Gift Cards and Vouchers
Offer Black Friday deals on gift cards or vouchers for your services. This allows customers to purchase services now and redeem them later, making it an excellent way to generate revenue during the holiday season. Provide discounts or add free extras to make the deal more appealing.
4. Free Extras and Upgrades
Treat your customers to something extra. Provide complimentary add-ons or upgrades to your standard services for Black Friday purchases. For example, a window company could offer a Free AA+ Triple Glazing upgrade with all double-glazing window quotes within a set time.
5. Refer-a-Friend Discounts
Harness the power of word-of-mouth marketing. Encourage your existing customers to refer friends or family by offering exclusive Black Friday discounts to both parties. This can help you acquire new customers while rewarding your loyal ones.
6. Partner up with other trades to offer a bundle
You could partner with another local business, each contributing their services as part of the Black Friday promotional bundle.
You would each promote the bundle to your audience, and both offer your services as part of the bundle; another benefit of this is you would have additional exposure to each other’s audiences.
For example: A kitchen company could team up with an interior company and offer a bespoke piece of furniture to complement a new kitchen.
Another example could be a gardener offering a full garden refurb and teaming up with a builder to build a feature wall or bespoke planters as part of the bundle.
In all your Black Friday promotions, make sure to:
– Promote your deals in advance on your website, email list, and social media channels.
– Create eye-catching visuals and marketing materials to grab your audience’s attention.
– Communicate the terms and conditions of the promotions.
– Set a specific start and end date for your Black Friday deals to create urgency.
– Provide exceptional customer service and ensure a smooth purchasing experience.
Black Friday is an excellent opportunity for service-based businesses to boost sales, attract new customers, and show appreciation to existing ones. By implementing these Black Friday promotion ideas, you can make the most of this holiday shopping season while delivering exceptional value to your clients.
Now you have some ideas, it’s time to start mapping out your Black Friday promotions!
I have put together a FREE BLACK FRIDAY OFFER GUIDE to help you create, plan and promote irresistible Back Friday Offers.