New Social Media Updates (Dec 2022)
LinkedIn rolls out new metrics for creators These new updates include improved analytics, new profile video tools and a subscriber boll for update notifications. You will now be able to see more analytics and analyse your best performing LinkedIn posts, with both impressions and engagement. So, make sure you have creator mode turned ON. More […]
What is social media engagement and why is it so important?
You’ll have heard the term engagement bandied around a lot in the world of social media, but have you ever stopped to think what it really means and why you should do it? To most people, social media engagement means just two things – likes and comments. That’s because those are the outward signs that […]
The problem with social media (and how to fix it)
Does managing social media for your business make your head spin? Do you feel under constant pressure to pump out ‘quality’ content five times a week across three different platforms? STOP! It doesn’t need to be like that. And I’m here to help. In this blog I’ve outlined the three most common problems I see […]
Content Strategy Vs Content Planning
Okay, so you have probably heard the term “strategy” a lot, but what does it really mean for you and your business? This week, across my Instagram and emails, I am talking all things strategy. Why we need one and how to create one. In this blog, I am talking specifically about the difference between […]
5 steps to grow your Instagram account
If there’s one thing we know about social media, it’s that it never sits still. Sometimes it feels like hardly a week goes by without one of the platforms announcing a new feature or update. And I know it can be hard to keep up. Instagram, for example, recently revealed lots of interesting information about […]
Understanding the Instagram algorithm (and how to make it work for you)
You’ve probably heard the word ‘algorithm’ bandied around a lot on social media. But what does it actually mean? In this blog I’ll explain what an algorithm is, how it works and how you can use it to strengthen your content strategy. What is an algorithm? Simply put, an algorithm is a set of rules […]
5 Social Media Mistakes Your Construction Company Is Probably Making
1. Selling your services far too much! C’mon, let’s be real here – no one wants to be sold to. So why do I see so many construction companies and trades sell so much? Think of it like this, would you attend a networking event, walk up to someone, not say hello and shout “We […]
Why you need to be consistent with your social media
We’re often told that ‘consistency is key’ when it comes to managing our social media channels. But what does that actually mean? Well, for a busy business owner like you, consistency means showing up in a way that makes it easy for followers to find and engage with you. Let’s dig a little deeper… Why is […]
6 Ways A Social Media Manager Will Improve Your Platforms
The best social media accounts look effortless, don’t they? Here are the secret tactics a social media manager would use to help you to achieve that effortless look!
How To Perfect Your Hashtag Strategy
When it comes to hashtags, bigger is not always better. Here I will talk you through how to create the perfect bank of hashtags to use on your Instagram posts.
