Why I don’t listen to Facebook (Meta) ad recommendations… (if I want results!)
Ever opened your ad account and hounded by a tonne of recommendations to improve your campaign results? Here’s my advice… take them all with a pinch of salt. Manual testing is, and always has been the best way to improve your campaigns and ensuring you get the most out of your budget. Here’s some REAL […]
New options added to Facebook Lead Gen Forms (to improve lead quality)
Meta has recently announced several new features to improve lead gen ad quality, and one of those features is Lead Filtering.
Facebook ads… what’s working right now?
As with most social media channels things are always changing and new features are being rolled out (every day, if we’re talking Instagram!) It is my job as an Ads Manager to ensure I am up to date with what’s new, what’s working and what isn’t. Today, I want to share these with you. Lookalike […]
Is it time to ditch the Facebook boost button?
Are you boosting posts on Facebook and Instagram but wondering where all your money’s going? Maybe you’d like to run ‘proper ads’ but are worried you don’t have the budget? It used to be that the boost button was just about the best possible way to waste a ton of money on Facebook. But, these […]
Questions you should be asking YOURSELF before planning Facebook and Instagram ads…
It’s easy to get sucked in to the excitement of creating a Facebook ad (don’t worry – I still get excited too!)… but it’s important to take a step back and ask yourself these questions before publishing your campaigns. What is the objective? Are you wanting more eyes on your content, or are you wanting […]
Facebook Ads giving you nightmares this Halloween?
Don’t worry, Facebook ads are always a different ball game this time of year, even more so in 2021, with the additional changes around Apple’s iOS updates. So today I am answering all these issues, that could be giving you nightmares this Halloween. So, let’s start with the facts… From September/October, ads costs will increase […]
Don’t be spooked by iOS15…
I get it, you’re probably still trying to come to terms with the iOS14 updates you have surely heard about by now… and here I am talking about iOS15. Don’t worry, this blog explains the iOS14 update and the iOS15 updates, as well as practical steps you can take to ensure your paid advertising is […]
Facebook Ads | Frequently Asked Questions
Over the years, I have been asked a lot of questions about Facebook & Instagram ads, so here are just a few of them. I hope they are helpful. How much do I need to spend on Facebook Ads? A minimum of £10 per day, per audience. If you are running retargeting ads, you will […]
Facebook & Instagram ads at Christmas: Top tips to save you money during an expensive season
If, like me, you’ve seen mince pies on sale in the supermarket and thought “Nooooo… way too early!”, you might think you don’t need to start planning your Christmas ads for a while yet. Sadly, that’s not the case. The Christmas season brings huge opportunities to small businesses – but it’s not without its challenges. […]
Results, results, results!
As we are almost in Q4, I thought I would put a blog together to showcase some of my clients’ Facebook ad results so far in 2021 and explain how I optimise to reduce their cost per lead. All my current clients now are in the home improvements sector and range from driveway specialists to […]
