How to be consistent with your social media
Let’s face it: the world of social media moves fast. Blink, and your audience is already scrolling past to the next shiny post. For home improvement businesses, keeping up with this rapid pace can feel like juggling a dozen tools at once. But here’s the deal: consistent posting is one of the most important tools […]
Social Media Advertising for Tradesmen
Have you ever felt like your projects deserve a bigger audience? Or maybe you’re tired of the hit-or-miss results from traditional marketing methods? If that sounds familiar, then it’s time to dive into the world of social media advertising – and I’m here to guide you through why it’s a game-changer for businesses like yours! […]
Facebook Ad Spend Optimisation
The importance of budget allocation Facebook ad spend optimisation is when you want to ensure your budget is getting you the most results, and there are several key points to consider; Maximising Return on Investment (ROI) The primary goal of any advertising campaign is to achieve the highest possible return on investment. Wise budget allocation […]
Google Local Services Ads Vs Google PPC Ads
Google Local Services Ads (LSA) are paid ads that help local service-based businesses generate leads directly through phone calls and message requests. They appear at the top of Google, only for people searching for your service. Local Services Ads display your company name, reviews, ratings, city, phone number, opening hours and more. Here’s an example […]
Stand Out this Holiday Season: Maximise Your Facebook Ads Amidst Big Brand Competition
With Black Friday, Cyber Monday, and the holiday season right around the corner, I understand the challenges that small businesses like yours face when competing with big brands with massive budgets. However, I firmly believe that with the right strategies, dedication, and a touch of creativity, you can make a significant impact and drive impressive […]
Top 5 reasons your Facebook ads are not performing
Ever wondered why your Facebook Ads are not performing as well as you’d hope. Well today I have put together my top 5 reasons why they are not performing. Let’s start with number 1 – Poor Targeting. Even with Meta telling us to “go broad” – there needs to be an element of targeting, to […]
What is a social media manager and how can they help you grow your business?
Are you finding the social media side of your business overwhelming? Maybe dealing with busy platforms is eating into your valuable time, or perhaps you don’t have a social presence yet and are feeling overwhelmed at the thought of getting started. Either way, a social media manager can help you. While bigger businesses tend to […]
Home Improvements Are Going Nowhere!
With interest rates spiking and widespread materials shortages, does it make financial sense to spend on home improvements right now? According to research by Rated People, nearly two-thirds of trades say that 2021 was their busiest year ever. Its annual Home Improvement Trends Report for 2022 says that building work was already in high demand […]
New Social Media Updates (Dec 2022)
LinkedIn rolls out new metrics for creators These new updates include improved analytics, new profile video tools and a subscriber boll for update notifications. You will now be able to see more analytics and analyse your best performing LinkedIn posts, with both impressions and engagement. So, make sure you have creator mode turned ON. More […]
Why I don’t listen to Facebook (Meta) ad recommendations… (if I want results!)
Ever opened your ad account and hounded by a tonne of recommendations to improve your campaign results? Here’s my advice… take them all with a pinch of salt. Manual testing is, and always has been the best way to improve your campaigns and ensuring you get the most out of your budget. Here’s some REAL […]
