Facebook ads… what’s working right now?

Facebook ads what's working right now

As with most social media channels things are always changing and new features are being rolled out (every day, if we’re talking Instagram!) It is my job as an Ads Manager to ensure I am up to date with what’s new, what’s working and what isn’t. Today, I want to share these with you. Lookalike […]

Is it time to ditch the Facebook boost button?

Time to ditch the boost button

Are you boosting posts on Facebook and Instagram but wondering where all your money’s going?   Maybe you’d like to run ‘proper ads’ but are worried you don’t have the budget? It used to be that the boost button was just about the best possible way to waste a ton of money on Facebook. But, these […]

Facebook Ads giving you nightmares this Halloween?

Facebook Ads Giving You Halloween Nightmares

Don’t worry, Facebook ads are always a different ball game this time of year, even more so in 2021, with the additional changes around Apple’s iOS updates. So today I am answering all these issues, that could be giving you nightmares this Halloween. So, let’s start with the facts… From September/October, ads costs will increase […]

Don’t be spooked by iOS15…

Dont be spooked by iOS15

I get it, you’re probably still trying to come to terms with the iOS14 updates you have surely heard about by now… and here I am talking about iOS15. Don’t worry, this blog explains the iOS14 update and the iOS15 updates, as well as practical steps you can take to ensure your paid advertising is […]

Facebook Ads | Frequently Asked Questions

Q&A Fb Ads

Over the years, I have been asked a lot of questions about Facebook & Instagram ads, so here are just a few of them. I hope they are helpful. How much do I need to spend on Facebook Ads? A minimum of £10 per day, per audience. If you are running retargeting ads, you will […]

Results, results, results!

Facebook Ad Results Promo graphic

As we are almost in Q4, I thought I would put a blog together to showcase some of my clients’ Facebook ad results so far in 2021 and explain how I optimise to reduce their cost per lead. All my current clients now are in the home improvements sector and range from driveway specialists to […]