Meta Ads vs Google Ads: Which Works Best for Your Trade Business?
If you’re running a trade or home improvement business and wondering where to put your marketing budget — Google or Meta (Facebook/Instagram) — you’re not alone. Both platforms can bring in high-quality leads… but they work very differently. Think of it like this: Google Ads reaches people who are actively searching for your service, while […]
Google Ads for Trades: Why “Set and Forget” Is Killing Your Results
If you’re running Google Ads for your trade or home improvement business, there’s one thing I can almost guarantee… At some point, you’ve been tempted to set it up, let it run, and hope for the best. And honestly? You’re not alone. Between managing quotes, chasing suppliers, and keeping your team organised, logging into Google […]
Google Ads Myths That Local Businesses STILL Believe…
Myth #1: “Google Ads Is Too Expensive for Small Local Businesses” Reality: Google Ads can be expensive—but only if you’re running campaigns blindly. With the right targeting and budget control, local businesses can generate high-quality leads without spending a fortune. 💡 Focus on high-intent keywords (e.g., “best bathroom fitter near me” instead of just “bathroom […]