When I first started out in marketing almost 10 years ago, Instagram was never included in my marketing strategy, although from a personal point of view I was never off it.
Instagram was launched in 2010 and was bought by Facebook in 2012, which is when it really started to take off. The majority of users are active through a mobile device and is predominantly images. , although in March 2018 Instagram introduced the ability of online shopping, music to any e-commerce business’ ears!
Since then, 70% of shopping enthusiasts turn to Instagram for product discovery and to add to its latest avenue to boost revenue the social media platform has enabled in-app checkout for its shoppable posts. By streamlining the process of purchasing things within its mobile app, Instagram hopes to be the go-to shopping app.
Instagram introduced sponsored ads last year and brands have really got involved with this.
The service rapidly gained popularity, in April 2012 this exciting social media platform had over 100 million active users and as of 2018 Instagram reported they had more than 500+ million worldwide profiles, active every day.
With this in mind, surprisingly only 36% of marketers use Instagram, whereas 93% use Facebook for advertising and brand promotion.
I can only assume with those statistics; the below statistics are not very well known, and I am sure will be a surprise when reading this…
32% of Facebook users engage with brands
68% Instagram users engage with brands
Time to start implementing Instagram into your marketing strategy? I think so.
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