5 content ideas for your home improvement business
“Content” is a word that gets thrown around a lot, but what does it actually mean for your home improvement business? Simply put, content is anything you post that engages your audience, builds your brand, and drives potential customers to take action. But not all content is created equal, and finding the right mix can […]
What is Social Media SEO?
Social Media SEO is the practice of using your social media platforms to improve your website’s visibility on search engines like Google. While social media activity itself doesn’t directly affect search rankings, it plays a key role in supporting your SEO efforts. Here’s how: How to Maximise Your Social Media SEO: Aside from supporting your […]
How to be consistent with your social media
Let’s face it: the world of social media moves fast. Blink, and your audience is already scrolling past to the next shiny post. For home improvement businesses, keeping up with this rapid pace can feel like juggling a dozen tools at once. But here’s the deal: consistent posting is one of the most important tools […]
Social Media Advertising for Tradesmen
Have you ever felt like your projects deserve a bigger audience? Or maybe you’re tired of the hit-or-miss results from traditional marketing methods? If that sounds familiar, then it’s time to dive into the world of social media advertising – and I’m here to guide you through why it’s a game-changer for businesses like yours! […]
Google Local Services Ads Vs Google PPC Ads
Google Local Services Ads (LSA) are paid ads that help local service-based businesses generate leads directly through phone calls and message requests. They appear at the top of Google, only for people searching for your service. Local Services Ads display your company name, reviews, ratings, city, phone number, opening hours and more. Here’s an example […]
Autumn Content Ideas for Home Improvement Companies
As the leaves start to change this Autumn and the air becomes crisp, it’s the perfect time for home improvement companies to discuss the benefits of home improvements and making a home more energy efficient. As a social media manager for home improvement and construction companies, I want to share some of my tips on […]
Top 5 reasons your Facebook ads are not performing
Ever wondered why your Facebook Ads are not performing as well as you’d hope. Well today I have put together my top 5 reasons why they are not performing. Let’s start with number 1 – Poor Targeting. Even with Meta telling us to “go broad” – there needs to be an element of targeting, to […]
The Ultimate Guide To Meta Ad Formats
What size image/video to use and when… There are many ad formats you can use when creating your ads, including videos, static images, carousels, instant experience and collection ads. The best performing placement, depends on how your audience react. When starting a new ad campaign from scratch, I always recommend testing a variety of formats, […]
Fallen out of love with Instagram? Get ready to be smitten
Do you sometimes feel overwhelmed by Instagram? Stuck worrying about what to post next and how to keep the momentum going? Trust me, you’re not alone. But by following this one simple mindset shift, you’ll change how you think about Instagram and fall back in love with your grid all over again. Ready for the […]
What is a social media manager and how can they help you grow your business?
Are you finding the social media side of your business overwhelming? Maybe dealing with busy platforms is eating into your valuable time, or perhaps you don’t have a social presence yet and are feeling overwhelmed at the thought of getting started. Either way, a social media manager can help you. While bigger businesses tend to […]
