10 ‘Must-Have’ WordPress Plugins for Your Company Website

Wordpress Plugins

WordPress is the most popular content management system for SME’s. It has a standard CMS (Customer Management System) dashboard with the use of simple templates, making it easy for non-technical people to use it. Most basic changes can be done within the WordPress dashboard and with the advantage of over 55,000+ WordPress plugins available, there […]

Surviving Motherhood & Business

Elsie and her child

When I was thinking about putting this blog together, the only word I could really work around was ‘surviving’ because realistically, that’s what most new mums like myself are doing. I mean, some, really do thrive and I wish I could be one of those mums, but I’m not, but not as mother as such, more not […]

Where does Instagram sit within your marketing strategy?

Instagram Marketing Strategy

When I first started out in marketing almost 10 years ago, Instagram was never included in my marketing strategy, although from a personal point of view I was never off it. Instagram was launched in 2010 and was bought by Facebook in 2012, which is when it really started to take off. The majority of users are active through […]

5 Tools to Help You with Your Social Media Marketing

Tools For Social Media Marketing

As an experienced Social Media Manager, I have used many tools, systems, apps and platforms over the years, but these five have proved vital to managing digital marketing for both my own business and my clients. Trello Trello is not just a great tool for social media management, but general business (or personal) use. I was […]

2020 Digital Marketing Predictions

Digital Marketing Predictions

It’s that time of year again, when all the children are getting excited for the big man and on their best behavior, the adults are ferociously wrapping presents and longing for their last day at work and us Marketeers are putting together some marketing predictions for the year to come. With that being said, I […]

Marketing; The Colouring In Department…

Social Media Marketing

Most non-marketers think Marketing is colourful images and a bit of Social Media; how wrong can they be? Starting out my career 8 years ago, it was pretty much that! But I soon learnt in fact, it’s all about investment, conversions, metrics, revenue and profit. If you understand business, you pretty much understand the way marketing works! Unfortunately, […]