5 steps to grow your Instagram account
If there’s one thing we know about social media, it’s that it never sits still. Sometimes it feels like hardly a week goes by without one of the platforms announcing a new feature or update. And I know it can be hard to keep up. Instagram, for example, recently revealed lots of interesting information about […]
Understanding the Instagram algorithm (and how to make it work for you)
You’ve probably heard the word ‘algorithm’ bandied around a lot on social media. But what does it actually mean? In this blog I’ll explain what an algorithm is, how it works and how you can use it to strengthen your content strategy. What is an algorithm? Simply put, an algorithm is a set of rules […]
Everything You Need For Instagram Shopping
Instagram Shopping is going to be big news in 2021, that’s why if you sell products you need to get on board. What is Instagram Shopping? Instagram Shopping allows you to tag your products in a range of content formats, including grid posts, stories, IGTV, reels and guides. Tagging your products means a user can […]
Where does Instagram sit within your marketing strategy?
When I first started out in marketing almost 10 years ago, Instagram was never included in my marketing strategy, although from a personal point of view I was never off it. Instagram was launched in 2010 and was bought by Facebook in 2012, which is when it really started to take off. The majority of users are active through […]
