Instagram Reels: 5 benefits for your business

Reels 5 benefits for your business

Have you noticed that your Instagram feed is a lot more dynamic these days? That when you scroll, there’s more music, video and moving images? Well, there’s a reason for that. You see, last year, Instagram boss Adam Mosseri announced the platform would be prioritising video content in 2021- and that theme is set to […]

The problem with social media (and how to fix it)

Problem with social media

Does managing social media for your business make your head spin? Do you feel under constant pressure to pump out ‘quality’ content five times a week across three different platforms? STOP! It doesn’t need to be like that. And I’m here to help. In this blog I’ve outlined the three most common problems I see […]

How to get found by more people in Instagram search

Instagram Search

Do you feel as though your follower numbers on Instagram never budge? That, try as you might, you just can’t move the dial? Then the tips in this blog will really help you. Because today I’m going to talk about Instagram search and how you can use it to get found by more of your […]

5 steps to grow your Instagram account

5 steps to grow your Instagram

If there’s one thing we know about social media, it’s that it never sits still. Sometimes it feels like hardly a week goes by without one of the platforms announcing a new feature or update. And I know it can be hard to keep up. Instagram, for example, recently revealed lots of interesting information about […]

Understanding the Instagram algorithm (and how to make it work for you)

Understanding the instagram algorithm

You’ve probably heard the word ‘algorithm’ bandied around a lot on social media. But what does it actually mean? In this blog I’ll explain what an algorithm is, how it works and how you can use it to strengthen your content strategy. What is an algorithm? Simply put, an algorithm is a set of rules […]

Everything You Need For Instagram Shopping

Instagram Shopping

Instagram Shopping is going to be big news in 2021, that’s why if you sell products you need to get on board. What is Instagram Shopping? Instagram Shopping allows you to tag your products in a range of content formats, including grid posts, stories, IGTV, reels and guides. Tagging your products means a user can […]

Where does Instagram sit within your marketing strategy?

Instagram Marketing Strategy

When I first started out in marketing almost 10 years ago, Instagram was never included in my marketing strategy, although from a personal point of view I was never off it. Instagram was launched in 2010 and was bought by Facebook in 2012, which is when it really started to take off. The majority of users are active through […]