How Easigrass Essex & Herts generated an extra £51,000 in revenue in a single month
A loyal 4-year Meta advertising partnership delivering consistent local homeowner leads – and one standout month of growth.
Meet Easigrass Essex & Herts
Premium artificial grass, supplied & installed
Easigrass Essex & Herts, run by franchisee Fraser Donaldson, supplies and installs premium artificial grass for homeowners across Essex and Hertfordshire – transforming tired gardens into low-maintenance, year-round green spaces.
I was first introduced to Fraser through Easigrass Head Office in London, where I supported the wider franchise network with their Meta advertising. Four years on, Fraser remains a loyal, easy-to-work-with client, and together we’ve built a Meta ads engine that delivers a steady stream of quality local leads.
Apply to work with meThe starting point
Like many quality local installers, Easigrass Essex & Herts operates in a competitive, seasonal market where the challenge isn’t the work – it’s a consistent flow of the right enquiries.
Standing out locally
Competing for attention against other grass and landscaping companies across Essex & Herts, where homeowners have plenty of choice.
Seasonal demand
Enquiries naturally rise and fall with the seasons, making a predictable, always-on pipeline of leads essential to plan the year.
Reaching new markets
A brilliant new cost-effective grass range for trade customers needed its own audience – separate from the homeowner message.
What Fraser wanted to achieve
Consistent, good-quality leads from local homeowners at a sensible cost per lead – plus a way to open up an entirely new revenue stream by promoting the new trade grass range to trade buyers. In short: more of the right enquiries, more installs, and room to grow.
What we did
1
Built a clear, goal-driven Meta ads strategy targeting local homeowners across Essex & Herts, focused on quality leads rather than vanity metrics.
2
Continually tested creative – reels, statics and carousels – to keep cost per lead low, driving CPLs as low as £2.76 on the best-performing ads.
3
Launched a dedicated trade campaign to promote the new cost-effective grass range to trade customers only, opening up a brand-new revenue stream.
The results
Comparing June 2026 to June 2025, and the first nine days of July 2026 (1-9 July).
The proof, in the numbers
Real results from the ad account – a mix of reels, statics and carousels driving consistent, low-cost leads from homeowners actively looking to transform their gardens.
Campaign performance snapshot – Easigrass Essex & Herts.
“I could not speak more highly of this company”
“My company, Easigrass Essex & Herts, has used Kelly Worrall for the marketing of all things social media and more. It has been excellent dealing with Kelly and the team, with the result seeing an increase in the amount of leads and sales – the result of the understanding of the market place that the team have got in plenty.
If you are looking for a company that not only listens to your needs but also enhances what you should be doing, then Kelly Worrall Marketing is the company for you.”
– Fraser Donaldson, Easigrass Essex & Herts
Meta Ads Management for trade & home improvement
Consistent, quality local leads – without the guesswork
I help trade, construction and home improvement businesses turn Facebook and Instagram ads into a reliable source of leads. Strategy, creative, testing and reporting – all handled for you, with results you can actually measure. No jargon. No fluff. Just results.
If you’d like the same kind of steady, low-cost leads I’ve delivered for Easigrass Essex & Herts, let’s talk.
Apply to work with me