Latest Meta Ads Updates For Trade Businesses: What’s Actually Worth Your Time

Let me be straight with you before we start. I read the paid social press every morning. Over the last week, the Meta Ads section of my own briefing has come up empty more often than it’s come up full. Not because I stopped looking, but because Meta genuinely hasn’t shipped much that changes anything […]
Google Ads Changed This Morning. Here’s What It Means For Your Trade Business

If you run Google Ads for a trade or home improvement business, two things happened this month that will affect what you pay for a lead. One started today. The other lands on 1st September. Neither will be emailed to you. Neither shows up as a warning in your account. If nobody looks, the first […]
Autumn Content Ideas for Home Improvement Companies

As the leaves start to change this Autumn and the air becomes crisp, it’s the perfect time for home improvement companies to discuss the benefits of home improvements and making a home more energy efficient. As a social media manager for home improvement and construction companies, I want to share some of my tips on […]
The importance of Social Media Engagement

Today I want to talk to you about the importance of social media engagement and the effect it can have on your brand. If you don’t already do engagement on your social platforms, then now’s the time to start. Firstly, let’s talk the algorithm, social media engagement plays a huge part of how the algorithm […]
New Social Media Updates (Dec 2022)

LinkedIn rolls out new metrics for creators These new updates include improved analytics, new profile video tools and a subscriber boll for update notifications. You will now be able to see more analytics and analyse your best performing LinkedIn posts, with both impressions and engagement. So, make sure you have creator mode turned ON. More […]
This week’s Social Media News
Facebook testing hiding ‘likes’ on business pages Word on the social street if Facebook are testing hiding the like count on pages, so you will only be able to see the number of followers your page has. This will only be applicable to page likes, you will still be able to see post likes at […]