What is Social Media SEO?
Social Media SEO is the practice of using your social media platforms to improve your website’s visibility on search engines like Google. While social media activity itself doesn’t directly affect search rankings, it plays a key role in supporting your SEO efforts. Here’s how: How to Maximise Your Social Media SEO: Aside from supporting your […]
Autumn Content Ideas for Home Improvement Companies
As the leaves start to change this Autumn and the air becomes crisp, it’s the perfect time for home improvement companies to discuss the benefits of home improvements and making a home more energy efficient. As a social media manager for home improvement and construction companies, I want to share some of my tips on […]
Fallen out of love with Instagram? Get ready to be smitten
Do you sometimes feel overwhelmed by Instagram? Stuck worrying about what to post next and how to keep the momentum going? Trust me, you’re not alone. But by following this one simple mindset shift, you’ll change how you think about Instagram and fall back in love with your grid all over again. Ready for the […]
The importance of Social Media Engagement
Today I want to talk to you about the importance of social media engagement and the effect it can have on your brand. If you don’t already do engagement on your social platforms, then now’s the time to start. Firstly, let’s talk the algorithm, social media engagement plays a huge part of how the algorithm […]
New Social Media Updates (Dec 2022)
LinkedIn rolls out new metrics for creators These new updates include improved analytics, new profile video tools and a subscriber boll for update notifications. You will now be able to see more analytics and analyse your best performing LinkedIn posts, with both impressions and engagement. So, make sure you have creator mode turned ON. More […]
Instagram Reels: 5 benefits for your business
Have you noticed that your Instagram feed is a lot more dynamic these days? That when you scroll, there’s more music, video and moving images? Well, there’s a reason for that. You see, last year, Instagram boss Adam Mosseri announced the platform would be prioritising video content in 2021- and that theme is set to […]
How to get found by more people in Instagram search
Do you feel as though your follower numbers on Instagram never budge? That, try as you might, you just can’t move the dial? Then the tips in this blog will really help you. Because today I’m going to talk about Instagram search and how you can use it to get found by more of your […]
Content Strategy Vs Content Planning
Okay, so you have probably heard the term “strategy” a lot, but what does it really mean for you and your business? This week, across my Instagram and emails, I am talking all things strategy. Why we need one and how to create one. In this blog, I am talking specifically about the difference between […]
5 steps to grow your Instagram account
If there’s one thing we know about social media, it’s that it never sits still. Sometimes it feels like hardly a week goes by without one of the platforms announcing a new feature or update. And I know it can be hard to keep up. Instagram, for example, recently revealed lots of interesting information about […]
Understanding the Instagram algorithm (and how to make it work for you)
You’ve probably heard the word ‘algorithm’ bandied around a lot on social media. But what does it actually mean? In this blog I’ll explain what an algorithm is, how it works and how you can use it to strengthen your content strategy. What is an algorithm? Simply put, an algorithm is a set of rules […]
