Autumn Content Ideas for Home Improvement Companies

Autumn content Ideas Home Improvements

As the leaves start to change this Autumn and the air becomes crisp, it’s the perfect time for home improvement companies to discuss the benefits of home improvements and making a home more energy efficient. As a social media manager for home improvement and construction companies, I want to share some of my tips on […]

Fallen out of love with Instagram? Get ready to be smitten

Fall back in love with Instagram

Do you sometimes feel overwhelmed by Instagram? Stuck worrying about what to post next and how to keep the momentum going? Trust me, you’re not alone. But by following this one simple mindset shift, you’ll change how you think about Instagram and fall back in love with your grid all over again. Ready for the […]

The importance of Social Media Engagement

Social Media Engagement

Today I want to talk to you about the importance of social media engagement and the effect it can have on your brand. If you don’t already do engagement on your social platforms, then now’s the time to start. Firstly, let’s talk the algorithm, social media engagement plays a huge part of how the algorithm […]

New Social Media Updates (Dec 2022)

Social Media Updates Dec 2022

LinkedIn rolls out new metrics for creators These new updates include improved analytics, new profile video tools and a subscriber boll for update notifications. You will now be able to see more analytics and analyse your best performing LinkedIn posts, with both impressions and engagement. So, make sure you have creator mode turned ON. More […]

Instagram Reels: 5 benefits for your business

Reels 5 benefits for your business

Have you noticed that your Instagram feed is a lot more dynamic these days? That when you scroll, there’s more music, video and moving images? Well, there’s a reason for that. You see, last year, Instagram boss Adam Mosseri announced the platform would be prioritising video content in 2021- and that theme is set to […]

How to get found by more people in Instagram search

Instagram Search

Do you feel as though your follower numbers on Instagram never budge? That, try as you might, you just can’t move the dial? Then the tips in this blog will really help you. Because today I’m going to talk about Instagram search and how you can use it to get found by more of your […]

Content Strategy Vs Content Planning

Content Strategy Vs Content Planning

Okay, so you have probably heard the term “strategy” a lot, but what does it really mean for you and your business? This week, across my Instagram and emails, I am talking all things strategy. Why we need one and how to create one. In this blog, I am talking specifically about the difference between […]

5 steps to grow your Instagram account

5 steps to grow your Instagram

If there’s one thing we know about social media, it’s that it never sits still. Sometimes it feels like hardly a week goes by without one of the platforms announcing a new feature or update. And I know it can be hard to keep up. Instagram, for example, recently revealed lots of interesting information about […]

Understanding the Instagram algorithm (and how to make it work for you)

Understanding the instagram algorithm

You’ve probably heard the word ‘algorithm’ bandied around a lot on social media. But what does it actually mean? In this blog I’ll explain what an algorithm is, how it works and how you can use it to strengthen your content strategy. What is an algorithm? Simply put, an algorithm is a set of rules […]

How To Perfect Your Hashtag Strategy

Hashtag Research

When it comes to hashtags, bigger is not always better. Here I will talk you through how to create the perfect bank of hashtags to use on your Instagram posts.