Instagram Reels: 5 benefits for your business

Reels 5 benefits for your business

Have you noticed that your Instagram feed is a lot more dynamic these days? That when you scroll, there’s more music, video and moving images? Well, there’s a reason for that. You see, last year, Instagram boss Adam Mosseri announced the platform would be prioritising video content in 2021- and that theme is set to […]

How to get found by more people in Instagram search

Instagram Search

Do you feel as though your follower numbers on Instagram never budge? That, try as you might, you just can’t move the dial? Then the tips in this blog will really help you. Because today I’m going to talk about Instagram search and how you can use it to get found by more of your […]

Content Strategy Vs Content Planning

Content Strategy Vs Content Planning

Okay, so you have probably heard the term “strategy” a lot, but what does it really mean for you and your business? This week, across my Instagram and emails, I am talking all things strategy. Why we need one and how to create one. In this blog, I am talking specifically about the difference between […]

5 steps to grow your Instagram account

5 steps to grow your Instagram

If there’s one thing we know about social media, it’s that it never sits still. Sometimes it feels like hardly a week goes by without one of the platforms announcing a new feature or update. And I know it can be hard to keep up. Instagram, for example, recently revealed lots of interesting information about […]

Understanding the Instagram algorithm (and how to make it work for you)

Understanding the instagram algorithm

You’ve probably heard the word ‘algorithm’ bandied around a lot on social media. But what does it actually mean? In this blog I’ll explain what an algorithm is, how it works and how you can use it to strengthen your content strategy. What is an algorithm? Simply put, an algorithm is a set of rules […]

How To Perfect Your Hashtag Strategy

Hashtag Research

When it comes to hashtags, bigger is not always better. Here I will talk you through how to create the perfect bank of hashtags to use on your Instagram posts.