Google Ads Archives - Kelly Worrall Marketing

January Is Quiet Every Year. Here’s What I Do in October So It Isn’t.

Every year the same thing happens. November is busy. December goes on finishing jobs before Christmas. Then January lands. The diary’s empty. And the panic sets in. Boost a few posts. Switch the ads back on. Ring round old quotes. By the time those leads turn into work, it’s March. Here’s what nobody tells you. […]

Google Ads Leads Costing More Since August? Two Changes Every Trade Business Needs to Check

Two Google Ads changes since August could be pushing up your cost per lead or hiding your calls. Here’s what happened and a step-by-step check for trades.

Who Actually Owns Your Ad Account?

Two men rang me this summer, eight weeks apart, both running successful surfacing and driveway companies. Neither knew the other was calling. They told me almost exactly the same story. Both had been paying a marketing agency for years. Both had been getting leads, at least some of the time. And both had just found […]

Google Ads Changed This Morning. Here’s What It Means For Your Trade Business

If you run Google Ads for a trade or home improvement business, two things happened this month that will affect what you pay for a lead. One started today. The other lands on 1st September. Neither will be emailed to you. Neither shows up as a warning in your account. If nobody looks, the first […]

Google Ads vs Google Guarantee – What’s the Difference and Which Is Better for Local Trade Businesses?

If you run a roofing company, driveway business, plumbing firm or any local trade service, you’ve probably asked: Should I run Google Ads or Google Guarantee? They both appear at the top of Google.They both generate leads.But they work in completely different ways. In this guide, we’ll break down: What Is Google Ads (PPC)? Google […]

Meta Ads vs Google Ads: Which Works Best for Your Trade Business?

If you’re running a trade or home improvement business and wondering where to put your marketing budget — Google or Meta (Facebook/Instagram) — you’re not alone. Both platforms can bring in high-quality leads… but they work very differently. Think of it like this: Google Ads reaches people who are actively searching for your service, while […]

Google Ads for Trades: Why “Set and Forget” Is Killing Your Results

If you’re running Google Ads for your trade or home improvement business, there’s one thing I can almost guarantee… At some point, you’ve been tempted to set it up, let it run, and hope for the best. And honestly? You’re not alone. Between managing quotes, chasing suppliers, and keeping your team organised, logging into Google […]

Google Ads Myths That Local Businesses STILL Believe…

Myth #1: “Google Ads Is Too Expensive for Small Local Businesses” Reality: Google Ads can be expensive—but only if you’re running campaigns blindly. With the right targeting and budget control, local businesses can generate high-quality leads without spending a fortune. 💡 Focus on high-intent keywords (e.g., “best bathroom fitter near me” instead of just “bathroom […]

Google Local Services Ads Vs Google PPC Ads

Google Local Services Ads (LSA) are paid ads that help local service-based businesses generate leads directly through phone calls and message requests. They appear at the top of Google, only for people searching for your service. Local Services Ads display your company name, reviews, ratings, city, phone number, opening hours and more. Here’s an example […]

Local Services Ads | Google Guaranteed

Have you heard of Local Services ads before? Local Service Ads help you connect with people who search on Google for the services that you offer. Your ads will show up for customers in your area, and you only pay if a customer contacts you directly through the ad. This is separate to traditional Google […]

Gary Cockram

18 September 2024

Kelly is amazing at what she does. Has totally transformed our facebook advertising. We used to get very unqualified leads or no leads at all before she took over our campaigns, it’s now our biggest source of leads coming through. She is always available by phone or WhatsApp if you need to ask her anything but we tend to just let her get on with what she does best. It’s been the first of about 10 different marketing agencies we have tried that has genuinely been a pleasure to work with.

Fraser Donaldson

17 September 2024

My Company, Easigrass Essex & Herts, has used Kelly Worrall for the marketing of all things social media and more for the last 2 years years. It has been excellent dealing with Kelly and the team with the result seeing an increase in the amount of leads/sales which is the result of the understanding of the market place that the team have got in plenty. If you are looking for a company that not only listens to your needs but also enhances what you should be doing, then Kelly Worrall marketing is the company for you. I could not speak more highly of this company and thank everyone at Kelly Worrall Marketing for their help, dedication and committment to the works they have undertaken.

Ben barnaby

We have worked with Kelly for a couple of years now, she has been great. Always proactive and helpful. Thank you

Grace Hutchinson

We've been working with Kelly Worrall Marketing to manage our Facebook ad campaigns, and the results have been fantastic! Kelly and her team have helped us target the right audience, and we've seen a noticeable increase in both leads and engagement. Their expertise in crafting effective campaigns has made a significant difference in our business. Now, we've confidently moved on to Google Ads management with them as well. We highly recommend their services to anyone looking to take their online advertising to the next level!

Annabel Murphy

21 May 2024

I can highly recommend Kelly Worrall Marketing. Kelly and Stacey are always available to answer calls and messages. We've had several last-minute changes or offers, but Kelly and Stacey handle these promptly and efficiently, with no questions asked. Their attention to detail in every Meta Ad and organic post is incredible, consistently ensuring everything aligns perfectly with our business branding. They continuously come up with ideas to improve our social media presence, and every time, they deliver something amazing. We can't thank Kelly and Stacey enough for all the hard work they put into all our social accounts!

Giles Parris

11 August 2023

As a new business owner, and a novice in the Facebook world of advertising, the guides and tips provided by Kelly Worrall Marketing are very helpful. Without the larger budget of established businesses anyone willing to offer help for a beginner is much appreciated. hopefully in time our budget increases and we can look how we can work closer. Thanks Giles, Sinox Glass Solutions

Olivia Tomlinson

4 August 2023

Working with Kelly has been a breeze! She is extremely helpful and prompt when responding to messages/calls. Every week she has made sure we are scheduled and on track which is great if you're a busy company and need that extra support. I would definitely recommend Kelly to anyone looking to grow their company online and make their mark. From, the team at Castlewater Clearance Bathrooms.

Michelle Campbell

22 February 2023

We asked Kelly for help with our Social Media strategy last year, and are so glad we did. We were finding it difficult to devote the time needed to plan and develop a cohesive strategy, and Kelly has done this for us seamlessly. From day one, she has delivered above expectations, and we definitely now see her as part of our team. Kelly has also provided us with training support, which has been so informative. She definitely knows her stuff! I would have no hesitation in recommending Kelly and we will definitely continue to work with her going forwards. Thank you Kelly.

Reach Personal Training

2 February 2023

Kelly is absolutely brilliant! We spent a long time trying to find the right person for our online marketing, working with a few different companies, with varying results (and one total disaster) because it’s actually really difficult to find somebody with the level of technical knowledge and service skills that Kelly has. Anyone who’s business for themselves will no doubt know what I mean when I say you are bombarded by digital marketers, whether it’s via LinkedIn or ads, promising the world, with very little to back up their claims, other than hyperbole and irritating sales jargon. So, even though we knew what we were looking for, it was so difficult to find someone who actually knew what they were doing and could demonstrate that by communicating in a “real” way, instead of trying to have your trousers down on a sales call 🤣. Kelly is completely different!! She’s exactly what we were looking for - somebody who knows their stuff and could communicate that effectively. There’s a lot more to online marketing than just boosting a post on Facebook and Kelly has helped us immensely with the technical side of things. She has saved us so much stress, time and wasted money in acquiring new clients. Kelly is a pleasure to deal with and we look forward to continuing and increasing our relationship as we grow.

Admin The Stonemart

10 November 2022

Kelly is very professional in her work and has helped us to establish and grow our social media channels in a short span of time. Highly recommend her services.

Category: Google Ads