Meta Ads vs Google Ads: Which Works Best for Your Trade Business?
If you’re running a trade or home improvement business and wondering where to put your marketing budget — Google or Meta (Facebook/Instagram) — you’re not alone. Both platforms can bring in high-quality leads… but they work very differently. Think of it like this: Google Ads reaches people who are actively searching for your service, while […]
Google Ads for Trades: Why “Set and Forget” Is Killing Your Results
If you’re running Google Ads for your trade or home improvement business, there’s one thing I can almost guarantee… At some point, you’ve been tempted to set it up, let it run, and hope for the best. And honestly? You’re not alone. Between managing quotes, chasing suppliers, and keeping your team organised, logging into Google […]
Google Ads Myths That Local Businesses STILL Believe…
Myth #1: “Google Ads Is Too Expensive for Small Local Businesses” Reality: Google Ads can be expensive—but only if you’re running campaigns blindly. With the right targeting and budget control, local businesses can generate high-quality leads without spending a fortune. 💡 Focus on high-intent keywords (e.g., “best bathroom fitter near me” instead of just “bathroom […]
Google Local Services Ads Vs Google PPC Ads
Google Local Services Ads (LSA) are paid ads that help local service-based businesses generate leads directly through phone calls and message requests. They appear at the top of Google, only for people searching for your service. Local Services Ads display your company name, reviews, ratings, city, phone number, opening hours and more. Here’s an example […]
Local Services Ads | Google Guaranteed
Have you heard of Local Services ads before? Local Service Ads help you connect with people who search on Google for the services that you offer. Your ads will show up for customers in your area, and you only pay if a customer contacts you directly through the ad. This is separate to traditional Google […]
What is Google analytics and why do you need it… 🤔
Firstly, let’s talk about Google Analytics as it is now… 📈 Universal Analytics 📈 A free tool that allows you to analyse and understand how your website performs with what actions your customers do (or don’t do!) on your website. It can be used to track the number of visitors to a website, the number […]
Facebook or Google ads? Which is best for your business?
Is Facebook or Google Ads better for your business? Here I talk about the pro’s and con’s of both.