5 content ideas for your home improvement business
“Content” is a word that gets thrown around a lot, but what does it actually mean for your home improvement business? Simply put, content is anything you post that engages your audience, builds your brand, and drives potential customers to take action. But not all content is created equal, and finding the right mix can […]
How to be consistent with your social media
Let’s face it: the world of social media moves fast. Blink, and your audience is already scrolling past to the next shiny post. For home improvement businesses, keeping up with this rapid pace can feel like juggling a dozen tools at once. But here’s the deal: consistent posting is one of the most important tools […]
6 Black Friday Promotion Ideas for Local Service Businesses
Black Friday isn’t just for retailers! Service-based businesses can also take advantage of the holiday shopping frenzy to attract new customers and boost sales. After 15 years of helping service-based businesses find success from their social media marketing, I have put together 5 of the very best Black Friday promotions which have worked in the […]
Google Local Services Ads Vs Google PPC Ads
Google Local Services Ads (LSA) are paid ads that help local service-based businesses generate leads directly through phone calls and message requests. They appear at the top of Google, only for people searching for your service. Local Services Ads display your company name, reviews, ratings, city, phone number, opening hours and more. Here’s an example […]
Autumn Content Ideas for Home Improvement Companies
As the leaves start to change this Autumn and the air becomes crisp, it’s the perfect time for home improvement companies to discuss the benefits of home improvements and making a home more energy efficient. As a social media manager for home improvement and construction companies, I want to share some of my tips on […]
Top 5 reasons your Facebook ads are not performing
Ever wondered why your Facebook Ads are not performing as well as you’d hope. Well today I have put together my top 5 reasons why they are not performing. Let’s start with number 1 – Poor Targeting. Even with Meta telling us to “go broad” – there needs to be an element of targeting, to […]
What is a social media manager and how can they help you grow your business?
Are you finding the social media side of your business overwhelming? Maybe dealing with busy platforms is eating into your valuable time, or perhaps you don’t have a social presence yet and are feeling overwhelmed at the thought of getting started. Either way, a social media manager can help you. While bigger businesses tend to […]
The importance of Social Media Engagement
Today I want to talk to you about the importance of social media engagement and the effect it can have on your brand. If you don’t already do engagement on your social platforms, then now’s the time to start. Firstly, let’s talk the algorithm, social media engagement plays a huge part of how the algorithm […]
Content Strategy Vs Content Planning
Okay, so you have probably heard the term “strategy” a lot, but what does it really mean for you and your business? This week, across my Instagram and emails, I am talking all things strategy. Why we need one and how to create one. In this blog, I am talking specifically about the difference between […]
Everything You Need For Instagram Shopping
Instagram Shopping is going to be big news in 2021, that’s why if you sell products you need to get on board. What is Instagram Shopping? Instagram Shopping allows you to tag your products in a range of content formats, including grid posts, stories, IGTV, reels and guides. Tagging your products means a user can […]
